It can be frustrating when you're following someone else's tactics, which doesn't work for you as they claimed. Look, I've been lucky enough to be part of a team that achieved an incredible …
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Long-Term Marketing Vision—Is That Even Possible?
We've all heard it in all-hands meetings or annual speeches from the top heads of medium-large enterprises. "Our vision is to be known as the go-to brand for this [topic] in just eight years."—says …
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Marketing Attribution In-Depth
Marketing Attribution is a mess. There, I said it! 🤷♂️First, what the hell is Marketing Attribution?Marketing Attribution is what we call understanding what sources and touchpoints have generated a …
Free Your E-Commerce from Advertising Dependency
Set your e-commerce free from advertising dependency and get a more sustainable business using these in-depth how-to tactics. Have you ever felt like a mouse on a spinning wheel trap, depending on …
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Should you be a Marketing Specialist or a Generalist?
Since it seems a common question in many marketers who want to stand out in their careers, I'll address this subject based on my personal opinion and trade. Last week, Miguel Murteira expressed how …
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One Case Study, One Insight and One Idea on Email Marketing
Maybe you didn't know, but sendXmail has a newsletter that's filled with juicy data and insights on email marketing and automation. Every Monday, the subscribers get one case study, one insight and …
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